About Fruit World
Flavor-Obsessed Fruit Growers and Shippers
Our Company Values
At Fruit World, our values are what keep us growing strong! They reflect our passion for sustainability, top-notch quality, and the awesome connections we have with our growers, customers, and the land—because doing good today means an even brighter (and tastier) tomorrow!
Be transparent, always.
We foster a culture of open and honest communication, internally and externally.
Don’t stop at good enough.
We question the status quo and work hard to find creative solutions to any challenges that come our way.
Walk the talk.
We are accountable for our words and actions. If we say we’re going to do something, we do it.
Teamwork makes the dream work.
We achieve more when we collaborate, lean on each other’s strengths, and work together as a team.
We’re in it for the long haul.
We believe in sustainability in every sense of the word, making business decisions that benefit the environment and our community of growers, customers, and staff.
Spread positive vibes.
We approach our work with passion and fun…and give high fives liberally!
A Dream Takes Root
Fruit World’s roots trace back to the orchards of Reedley, California, where co-founder Bianca Kaprielian grew up surrounded by the rhythm of farm life. Days spent riding in pickup trucks through stone fruit and citrus ranches instilled a deep connection to the land and a lifelong appreciation for sustainable farming.
In 2017, Bianca co-founded Fruit World. What began as a way to support her own family’s farms quickly grew into a thriving partnership with family farms across California. Today, she is joined by her sister Angelica (Fruit World’s first hire!), their father Craig, and an awesome team of folks who share the company’s mission and values. Fruit World is dedicated to ensuring the future of family farming remains vibrant and resilient for generations to come.